Peugeot Opens U.S. Offices, Names Laugier General Manager

The Peugeot operation in the United States now is 100% owned by PSP SAS of France and has developed a new team dedicated to the Peugeot brand and to U.S. market growth, the company has announced. The new Peugeot U.S. operation is based in Chicago and led by industry expert Yvette Laugier, who the company said it named general manager for the U.S. branch.

“Our primary goal is to service our customer,” said Laugier. “Our new facility will ensure each and every customer receives exemplary support from our new team. We have lofty goals ahead and are very excited about the future of PSP USA.”

Laugier, along with Jeff Blanchard, sales manager, began working with Peugeot products in the late 1990s.

Rounding out the new team are Evona Antos, customer service manager, and Marie Vavassori-Fundis, brand manager. The company also has added customer service and warehouse personnel.