The High Point Market Authority is using a traditional tool to ensure that the home furnishings industry take a fresh look at the October 12 to 18 Fall High Point Market. HPMA has released a second commemorative poster to celebrate the opening of what it calls “Fashion Week for Home Furnishings,” available in limited quantities at the show.
The poster incorporates images used in the market’s Fashion Focus marketing campaign for the fall show. In April, HPMA sponsored showroom and market-location fashion shoots with models to develop the creative for the new campaign.
Info booths located across the market’s High Point, NC home and the show’s Media Center in the High Point Theatre will offer the limited-edition Fashion Focus poster on a first come first served basis.
The Market Authority plans to produce a new commemorative poster each April and October.