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QVC Reinforces Management Team

With QVC expecting its acquisition of HSN to be complete in the coming weeks, the former is moving ahead with plans to reorganize the company’s management team under what will be known as the QVC Group.

In the QVC business unit, Steve Hofmann will serve as president of QVC. He is currently president of QVC International. A replacement for Hofmann will be named in the coming months.

Mike Fitzharris will serve as president, HSN. He currently serves as CEO, representative director and chairman, QVC Japan. Gregg Bertoni, currently svp/CNR Mall, will replace Fitzharris as CEO of QVC Japan.

Lori Twomey will serve as interim president, Zulily, until a permanent leader is named in the coming months. Twomey is currently Zulily’s chief merchant.

At Cornerstone, Claire Spofford will serve as president. She currently serves as president, Garnet Hill, and will continue to lead that business while taking the new role at Cornerstone.

“Our new group will bring together QVC, HSN, Zulily and the Cornerstone brands to create a premier global retailer with extraordinary reach and unlimited potential,” said Mike George, president and CEO of QVC. “Together, we will define a new generation of shopping that combines commerce, content, and multi-platform engagement to change the way she shops— all the while retaining the uniqueness of our well-known brands and continuing to build on our distinctive legacies.”

Other appointments include:

  • Doug Howe, chief merchandising officer
  • Mary Campbell, chief interactive experience officer
  • Darrell Cavens, president, New Ventures
  • Bob Spieth, chief operations officer
  • Beth Rubino, chief people officer
  • Karen Etzkorn, chief information officer
  • Ted Jastrzebski, chief financial officer
  • Larry Hayes, general counsel

Once combined, the new QVC Group will generate $14 billion in annual revenue and serve 23 million customers globally, according to the company. The company said the combined group will broadcast 17 networks into more than 360 million homes in nine countries, attract two billion annual visits to its global websites, handle more than 180 million customer contacts annually, and ship more than 320 million packages annually.

Until the transaction closes, the company said that the leadership teams at HSNi, QVC, and Zulily will continue in their current roles, and QVC and HSNi will continue to operate as separate companies.