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Reyes Joins Pacific Coast Lighting As Associate Brand Manager

Pacific Coast Lighting has announced that it has named Nicolette Reyes associate brand manager. She will act as liaison between PCL and its brand partners while also working with online marketing and advertising departments to produce advertisements and catalogs.

“The experience and talent that Nicolette brings will add a great deal of value to Pacific Coast Lighting by maintaining and growing our brand partner relationships, as well as bringing new creative ideas with enthusiasm and energy,” said Clark Linstone, PCL president and CFO.

Reyes comes from the skincare industry, PCL stated, where she participated in public relations efforts and new product development, bringing creative and effective ways to communicate the brand message.