Rowenta isn’t known for beauty tools in the United States, although it has been producing them for Europe and other markets for many years. Now, the company has initiated a U.S. beauty tools introduction at premium pricepoints.
The new product line consists of four items, including, as characterized by Rowenta:
The Infini Pro Dryer. A salon-quality tool with an exclusive ionic generator designed to dry hair 20% faster while providing a smooth, shiny and frizz-free result. Suggested retail price $159.99.
Curl Active Iron. A motorized, self-spinning barrel makes it easier to get salon-quality curls at home. SRP $149.99.
Straight Express Iron. A capacity to stretch and pre-straighten hair boosts time savings and hair protection as well as providing smooth style in just one pass. SRP $179.99.
Versa Style Iron. A 5-in-1 master tool that incorporates features of a flat iron, roller set, and three curling irons with the help of rounded rubber edges and ceramic-coated, tourmaline-boosted plates. SRP $159.99.