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Sauder Reboots Website With New Branding, Shopping Enhancements

Sauder Woodworking Co. has launched a new website at that reflects the company’s updated brand image and offers a seamless browsing experience on a desktop or mobile device, it stated. Sauder designed the mobile-optimized website to enhance the web browsing shopper’s online experience at home, the company stated.

Sauder said its consumer research indicates that Internet shopper buying behavior has evolved. More online shoppers want an integrated, seamless experience, regardless of the device they’re using, the company noted.

“Consumers are demanding immediate access to products and services,” Mike Lambright, director/marketing at Sauder, said in announcing the web initiative. “Whether they’re on a laptop, mobile phone or tablet, visitors will be able to quickly and easily identify products that match their personal style.”

The Sauder site today offers enhanced search capabilities and easier navigation, the company noted. Shoppers can scan the site by product, by space or by collection. The site also offers  along quick identification of local retailers that carry Sauder products.