A five-day schedule of activities– including more than 40 educational seminars, Only in New York special events, author appearances and book-signings, on-trend displays, and product innovation awards– will stand among the highlights of the NY NOW debut that begins on August 17 and continues through August 21. New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94 will house the inaugural NY NOW, the Market for Home & Lifestyle, formerly know as NYIGF.
“NY NOW’s extensive slate of programming is a valuable component of the market experience,” said Christian Falkenberg, NY NOW director and svp/GLM. “The seminars offer relevant trend information and actionable business advice, while the after-hours events encourage networking against the exciting backdrop of New York City.”
Education begins in advance of the market, with a free NY NOW Orientation webinar on Thursday, August 8, at 2 p.m. The session will include an online tutorial of NY NOW’s layout and set-up, as well as general tips for first-time visitors. Newcomer education continues at the show with free, daily NY NOW Orientations. The NY NOW seminar series complements the show’s four new product collections, HANDMADE, HOME, LIFESTYLE and NEW. Details about all summer 2013 NY NOW seminars and special events are online at www.nynow.com/programs, and advance pricing discounts are in effect through August 13.
In the HANDMADE series, Craft Retailers & Artists for Tomorrow will sponsor six “Power Hour” sessions, covering social media and content creation, publicity, video marketing and more, scheduled for August 17 to 19. On August 17, Cash-In on the Cachet of ‘Made in the U.S.A’ will explore how to capitalize on this growing consumer preference. On August 20, the Alliance for Artisan Enterprise will explore Growing the Market for Artisan & Global Handmade Products. Additionally, as part of GLM’s Artisan Resource tradeshow which runs currently with NY NOW, daily Importing 101 sessions will run at Pier 94 on August 18, 19 and 20.
The HOME track includes an exploration of four home trends , Monochromatic, Neo-Traditional, Well Cultured, and Vintage…with a Twist, on August 18 at the Open House– Key Trends In Home Products seminar presented in connection with the Open House display. Customer Perceptions & Visual Merchandising Strategies for Home Products, hosted by Accessories Resource Team on August 18, explores inspired merchandising styles and formats. From Color Theory to Selection, sponsored by IFDA on August 19, previews inspirational directional colors and emerging trends from Hunter Douglas and House Beautiful.
LIFESTYLE sessions include the Day Spa Association’s Visual Merchandising for Lifestyle Products on August 20. Later that day, Fashion Group International presents Design Destinations – Where Fashion, Home & Lifestyle Design Is Going Next.