Smiths Consumer Products, Inc. has announced the appointment of Troy Davis as vp/marketing. As a member of the firm’s executive team, Davis will lead the company’s worldwide branding initiatives and oversee marketing, advertising, public relations, consumer and trade promotions, social media and digital strategy, and marketing research. Also on the marketing team with Davis, are Russ Cowen, marketing manager/sporting goods and hardware, and Melissa Moore, marketing manager/housewares.
“Delivering innovative, consumer-centric strategic marketing programs will accelerate the execution of our strategy and drive our continued market expansion,” said Dan Glidden, CEO of Smith’s Consumer Products, Inc. “Troy has proven skills in driving strategies for market penetration, brand awareness and revenue growth. He’s going to have an immediate positive impact on Smith’s business. We’re excited to welcome such a proven marketing strategist to the team.” This is a newly created position that reports directly to Glidden.
Smith’s Consumer Products, Inc. is a global provider of consumer goods to the sporting goods, hardware, and housewares markets. The company markets its full line of sharpeners and specialized tools under the brands Smith’s KitchenIQ and FireWire.
Davis brings more than 20 years of experience in marketing strategy and execution, product and channel marketing, brand development, advertising, social media marketing and retail merchandising. Prior to joining Smith’s, Davis served as director/marketing for The Evogi Group and has held executive level marketing positions of increasing responsibility with Macy’s, Inc., Kraft Foods Group Inc., Wells’ Dairy Inc., ConAgra Foods Inc., and Sargento Foods, Inc.