Campbell Soup Co. and SodaStream International, Ltd. have announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system. Initial V8 Splash flavors will include Tropical Blend, Berry Blend and Fruit Medley, while V8 V-Fusion serves up on Strawberry Banana, Pomegranate Blueberry and Peach Mango varieties.
“We are excited to bring together our revolutionary beverage system and a respected company like Campbell, which is well-known for its iconic brands,” said Daniel Birnbaum, CEO of SodaStream. “We are confident that the addition of the delicious V8 Splash and V8 V-Fusion drinks to our product portfolio will further strengthen the appeal of SodaStream’s many benefits. We believe this partnership will help us attract new consumers who already enjoy these brands but have yet to discover how smart, simple and empowering it is to be able to make great tasting carbonated V8 beverages at home.”
The parties expected the V8 flavors to roll out during the second quarter of 2013. The terms of the agreement were not disclosed.
“Creating V8 Splash and V8 V-Fusion products through the popular SodaStream carbonated beverage system gives people another way to enjoy their favorite V8 beverages and brings new growth for Campbell’s beverage business,” said Michael Barkley, vp/general manager, beverages at Campbell’s.