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Soft Opening Readies Target’s Western Canada Rollout

Target Corp. is taking a step further along the road to full operations in Canada with its announcement that it is beginning a soft opening process at 22 locations in Western Canada and at two more locations in the region starting on May 14. The soft openings will occur in British Columbia, Alberta and Manitoba, and follow the opening of 24 stores across Ontario.

All told, Target plans to open 124 stores across Canada throughout 2013, retooling former Zellers locations acquired from Hudson’s Bay Co.

“Target is thrilled to be opening stores in Western Canada, providing a one-stop shopping destination that meets the wants and needs of our guests,” said Tony Fisher, president, Target Canada. “It was exciting to see the response to our Ontario store openings, which have produced valuable insights that along with our soft openings in Western Canada will help us to continue to deliver on Target’s Expect More. Pay Less. brand promise for guests across Canada.”