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Spring Catalog Drop Delivers New Williams-Sonoma Home Looks

Williams-Sonoma Home will again publish its signature catalog for the Spring 2013. The Williams-Sonoma, Inc. operation just announced the catalog run and the introduction of a fresh new look for the brand.

The company will deliver new large format catalogs to customers’ homes beginning April 2, it stated.

Inspired by distinctive design, superior quality and authentic craftsmanship, the Williams-Sonoma Home style is relevant and timeless, the company asserted. The Williams-Sonoma Home assortment focuses on luxurious materials and design details, with products arriving in materials such as brass, nickel, stone, oak and cashmere. Upholstered furniture, assembled in the United States, is made to order.

The three styles featured in the Spring Collection are New Traditional, Beach Chic and Rustic Modern. New Traditional juxtaposes textures, colors and materials. The style includes classic silhouettes, rich fabrics, vivid colors and refined patterns, Williams-Sonoma related. Inspired by waterside living, Beach Chic is a composite of natural fibers, classic coastal palettes and coral accents. Rustic Modern creates a sense of lived-in luxury with natural materials, expressive objects and polished accents, Williams-Sonoma noted, adding that the collection includes hides, natural rugs, horn objects, metals and original art.

 “We believe homes are as unique and individual as the people who live in them, and we’ve created a new look for Williams-Sonoma Home that is inspirational and more relevant to how customers are decorating their homes today,” said Monica Bhargava, Williams-Sonoma executive vp/product development. “The new Williams-Sonoma Home is chic, elegant and luxurious but also accessible and livable.”

Consumers can find Williams-Sonoma Home furnishings and décor items online at, via the catalog or in any of three stores located  in New York City, Portland and San Francisco.