Stockholm Collection Emphasizes Ikea ‘Smart Craftsmanship’

Ikea has launched its new 2013 Stockholm collection, emphasizing “Smart Craftsmanship” with high-quality, timeless pieces designed to stand up to the ages. Inspired by ‘50s and ‘60s home furnishings, the new collection combines detailed, functional design with fine materials such as full-grain leather and bone china to offer comfort, style and sophistication at an affordable price, the retailer said.

The Stockholm 2013 collection will preview tomorrow at the International Contemporary Furniture Fair in New York. The retailer will rollout the collection across the United States in August 2013.

The fourth iteration of Stockholm emerging from Ikea– previous collections were launched in 1984, 1989 and 2006– this year’s collection has expanded to cover more areas of the home with products made as crossover pieces to fit many different spaces. Still, the focus is on living, dining, and sleeping solutions.  The collection features distinct individual pieces that also coordinate, including leather and velvet seating solutions, full-grain wood tables, mouth-blown glass vases and bone china dishes.  A common thread found through the collection’s design is tie with nature through the use of organic color schemes, shapes and textures.

Examples of smart design include angled armrests on the Stockholm dining chair, which ensure that it fits snuggly under the table, and a swivel function on the small Stockholm chair that makes sitting less static and more comfortable.

“At Ikea, we believe that everyone should be able to enjoy a better everyday life at home, which includes good design,” said Janice Simonsen, design spokesperson at Ikea US.  “For the Stockholm collection, this meant keeping design in every detail, and using the finest materials inside and out. The result is a collection that is both contemporary and classic, which only becomes more beautiful as the years pass.”


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