tag has completed a licensing agreement with World Kitchen to develop, market and sell Corelle-branded kitchen and tabletop textiles and flatware. All products will carry the Corelle Coordinates label.
Norman Glassberg, tag’s founder and president, said, “It is exciting to leverage tag’s 30 years of experience in kitchen textiles to extend the product reach of the Corelle brand of dinnerware. We believe that adding kitchen textiles and other products that either match or coordinate with Corelle allows consumers to have a more cohesive look in the kitchen.”
tag has tapped John Grob of J.Grob Associates to head up the sales effort. Joe Fahy, tag’s managing director, said, “John has been successful across all distribution channels for many years and he has a national reach, which will help him build the best possible team. Our goal is to launch the program at the International Housewares Show this coming March.”
The initial product assortment will include kitchen towels, dishcloths, potholders, oven mitts, aprons, tablecloths, placemats, chair pads, kitchen rugs and flatware.