The Libman Company is taking to the highway for a second straight year with its “Embrace Life’s Messes” tour that will travel to 171 retail locations in over 20 U.S. cities this summer.
The 41st annual Macy’s 4th of July Fireworks event will showcase a 25-minute display featuring never-before-seen shells and effects.
Kuhn Rikon has appointed Jonathan Polkinghorn marketing manager.
J.C. Penney has named Marci Grebstein as the company’s executive vice president, chief marketing officer, effective in June.
Electrolux has appointed Lars Hygrell, currently svp/marketing and brands within the business area of major appliances Europe, Middle East and Africa, as chief marketing officer.
Krups is launching a multi-pronged promotional program that includes consumer print, television and digital advertising in an effort to broaden the brand’s reach and introduce its products to a broader consumer base, officials with the company said.
Mary Rodgers, director of marketing communications at Cuisinart, has been selected as a Direct Marketing News 2017 Hall of Femme honoree.
Walgreens Boots Alliance is partnering with communications services firm WPP and selected a team of WPP agencies to develop a comprehensive marketing strategy for its retail and wholesale businesses as well as its health and beauty product brands.
At Home has appointed Ashley Sheetz chief marketing officer.