Electrolux has appointed Lars Hygrell, currently svp/marketing and brands within the business area of major appliances Europe, Middle East and Africa, as chief marketing officer.
Krups is launching a multi-pronged promotional program that includes consumer print, television and digital advertising in an effort to broaden the brand’s reach and introduce its products to a broader consumer base, officials with the company said.
Mary Rodgers, director of marketing communications at Cuisinart, has been selected as a Direct Marketing News 2017 Hall of Femme honoree.
Walgreens Boots Alliance is partnering with communications services firm WPP and selected a team of WPP agencies to develop a comprehensive marketing strategy for its retail and wholesale businesses as well as its health and beauty product brands.
At Home has appointed Ashley Sheetz chief marketing officer.
Albertsons Companies has appointed Narayan Iyengar as svp/digital marketing and e-commerce.
Lowe’s has appointed Jocelyn Wong to the position of chief marketing officer, effective immediately. Wong most recently served as senior vice president and general merchandising manager for the seasonal business.
In an effort to promote men’s grooming, Wahl has chosen a winner for its annual “Man of the Year Contest,” Jeremy Davis of Chicago.
In a major push into sports marketing, Target Corp. plans to position the company as one of the country’s largest supporters of soccer in the United States.
Supervalu has named Anne Dament svp/retail, merchandising and marketing.