Hoover is undergoing a major rebranding effort, which looks to build on the brand’s heritage while modernizing the way it is perceived in the marketplace. The new campaign, “A New Generation of Clean,” builds upon the brand’s legacy while addressing the needs of today’s active family, the company said.
iRobot Corp. reported revenue for the full year 2016 was $660.6 million, compared with $616.8 million for the full year 2015. Net income for the fiscal year was $41.9 million, compared with $44.1 million for the full year 2015.
iRobot Corp. has named Elisha Finney, evp/chief financial officer at Varian Medical Systems, to its board of directors.
Black+Decker has expanded its floor care portfolio and entered the robotic vacuum market with its Smartech robotic vacuum line. The new robotic vacuums connect to the brand’s mobile app via Bluetooth, allowing users to control the vacuums from their smartphone.
Walmart gave consumers a look at its Black Friday specials on Thursday in a sneak peek on its app. On Friday, the retailer then posted the circular on its website.
Eureka has launched a redesign of its consumer website. According to the company, the new site represents its continued efforts to make the shopping experience as stress-free as possible for customers.
Techtronic Industries (TTI), which owns the Hoover, Oreck and Dirt Devil floor care appliance brand portfolio, has reported revenue growth in the first half of 2016, driven by growth in its power equipment segment and cordless products.
iRobot has launched its Roomba 960 robotic vacuum, designed with intelligent visual navigation and the company’s Home app control with wireless connectivity.
Dyson is launching its Dyson 360 Eye robotic vacuum in the U.S. market.