In honor of the landmark anniversary of The Wizard of Oz, Warner Bros. Consumer Products is partnering with Tervis to launch a 75th Anniversary Collection of drinkware products featuring the film’s most recognized and remembered characters such as Dorothy, Tin Man, Scarecrow, Cowardly Lion and Toto. Four designs are featured in its Forty One Madison showroom at the New York Tabletop Market, which has its last day today.
Tervis and Warner Bros. Consumer Products have been partnered since August of 2012 and since then have launched drinkware designs featuring many of Warner Bros.’ beloved characters, including Looney Tunes, Batman, Wonder Woman, Scooby-Doo, and now, The Wizard of Oz.
“Like the film, Tervis has a loyal following of fans that we call Tervo-maniacs,” says Maureen Mason, Tervis’s vp/licensing. “The launch of Tervis’ The Wizard of Oz Anniversary Collection allows fans of the movie and the drinkware to come together as one.”