SEI, the new Southern Enterprises, as it is characterizing itself in the context of the upcoming Summer Las Vegas Market, has a theme: Lifestyles- Covered. The company also has a range of products to introduce in segments including room furniture, beds and storage.
Central to the introductions will be a new-generation presentation of the company’s Holly & Martin brand. The summer show will witness the introduction of more than 50 new Holly & Martin items targeted for the Millennial female customer, particularly in her capacity as a digital shopper.
Other introductions include the myCloud Specialty Bedding brand debut, which features a value priced memory foam adjustable bed as well as pillows.
SEI also will debut furniture items that offers bottle storage and display and furnishings products that include charging stations.