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Treasure Hunt Crucial To Pier 1 E-Commerce Strategy

Pier 1 Imports, which only became a fully fledged e-commerce operator in July, is maintaining a  focus on the treasure hunt experience as a key element in its online strategy, according to website developer Demandware, Inc. The retailer’s e-commerce-enabled website and its mobile commerce site are run on the Demandware Commerce platform, the developer noted.

Pier 1 Imports now operates an enterprise-class, software-as-a-service platform that serves as the digital commerce backbone to connect consumers to its brand, Demandware stated.

“Our goal at Pier 1 Imports is to provide our customers with the best shopping experience possible, and this includes making it easy for them to find the Pier 1 Imports products they love, no matter where or how they shop,” said Laura Coffey, senior vp/business development and strategic planning for Pier 1, Demandware related. “With Demandware, we have an omni-channel digital commerce platform that will allow us to continue to delight and inspire our customers across all channels and devices and provide a consistent brand experience.”

Pier 1 Imports’ digital operations include several Demandware-powered cross-channel shopping opetions including site-to-store product shipment, direct to home product shipment and what the developer calls Endless Aisle, a feature that allows consumers to browse and purchase merchandise from the retailer’s broader selection available online.

“From the outset of our relationship, Pier 1 Imports stressed that omni-channel operations and time-to-market are critical to its growth strategy,” said Jamus Driscoll, senior vp/marketing for Demandware. “The flexible, scalable, omni-channel capabilities included in Demandware Commerce make it the perfect fit for Pier 1 Imports.”


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