UPDATE: Sears, QVC Latest To Break From Deen, Following Target, Walmart

Walmart has announced that it has severed its relationship with celebrity chef Paula Deen. “We are ending our relationship with Paula Deen Enterprises and we will not place new orders beyond those already committed,” the retailer said in a statement.

It added, “We will work with suppliers to address existing inventories and agreements.”

Meyer Corp., which supplies Paula Deen Kitchenware to Walmart and other retailers, said Monday that it is monitoring the situation involving the chef and the controversy around her statements in a court deposition.

According to media reports, Target announced Wednesday that it will also end its relationship with Paula Deen.

“We have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com,” the company said in a statement. “Once the merchandise is sold out, we will not be replenishing inventory,” Molly Snyder, a spokeswoman for Target, said in a statement.

UPDATE: QVC has announced that it will be phasing Deen out of its retail mix, both on television and on its website. at least temporarily. QVC CEO Mike George posted a letter to QVC customers on the website yesterday explaining the company’s decision. 

“For now, we have decided to take a pause. Paula won’t be appearing on any upcoming broadcasts and we will phase out her product assortment on our online sales channels over the next few months,” George said. George’s letter also addressed the impact on customers, the company and Deen herself.

Deen was also given a chance to address QVC customers, following George’s announcement, where she thanked QVC for their handling of the situation and addressed customers directly.

“As you know, I have some important things to work on right now, both personally and professionally. And so we’ve agreed that it’s best for me to step back from QVC and focus on setting things right,” Deen stated in her letter. 

Sears Holdings also announced today that it will also cut ties with Paula Deen in response to the celebrity chef’s current situation.

“After careful consideration of all available information, we have made the decision to phase out all products tied to the brand. We will continue to evaluate the situation. Our members’ needs will be given first priority as we work to continue to provide quality cookware in our stores and online,” Sears Holdings said in a statement.

Walgreens is also phasing out Paula Deen products, according to multiple media reports. Walgreens owns regional drug store Duane Reade and internet retailer Drugstore.com, along with its namesake brand.

 


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