Following the opening of its flagship Forty One Madison showroom in New York City, Vista Alegre is opening five showrooms across the United States. They will debut in Atlanta, Boston, Dallas, Los Angeles and San Francisco to expand on both its national and regional representation, the company stated.
Each showroom will present the Vista Alegre brand in a cohesive fashion designed to build brand awareness across the U.S., the company noted. Products displayed will correspond with the company’s new Quick Ship Program and showcase new introductions released twice a year. The Quick Ship Program allows Vista Alegre to guarantee North American delivery of 500 SKUs within three to five business days.
The company will build on this momentum as the summer shows commence in each of the six cities in which Vista Alegre has a showroom, beginning with the Dallas Gift Show in June and ending with the New York Tabletop Market in October.
Vista Alegre’s new showrooms and its corresponding sales rep groups include the a la carte showroom at AmericasMart, Atlanta; Classic Cargo at Northeast Market Center, Boston; Ryan & Associates at Dallas Market Center, Dallas; Vest & Associates at L.A. Mart, Los Angeles; Forty One Madison in New York; Morgan & Company at San Francisco Design Center, San Francisco.