Wall Art Extends Staple’s Lifestyle Product Push

Staples is launching a Sports & Art Photo Gallery to further its goal of becoming a lifestyle product resource for its office and professional goods customers. Staples store shoppers will be able to look through a digital library of licensed professional photographs, featuring images from the NFL and NBA as well as landscapes and fine art, select, then purchase and print.

Staples also has partnered with the host of HGTV’s “Color Splash,” David Bromstad, to provide customers with interior design tips including how they can use the Sports and Art Photo Gallery to decorate homes and offices.

“Staples’ new photo assortment addresses the common desire for affordable design photography that stands out and makes a strong and personalized style impression,” said Bromstad. “Design lovers on a budget can decorate any environment or give a personalized gift with amazing gallery-worthy photography.”

Purchasers can use Staples Copy and Print for same-day pickup of any photo.

Staples pointed out that the wall art introduction will complement new furniture debuting on Staples.com.

“Our customers asked for affordable, high-end sports photos and art prints, and we delivered with the new Staples Sports and Art Photo Gallery which makes office and home décor easy,” said Alison Corcoran, senior vp/stores and online marketing. “Sports fans can select their favorite teams and players and personalize select NFL photography while art lovers can choose from a selection of fine art, landscapes, cityscapes, nature and animal prints to bring out the ‘inner designer’ in everyone.”


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