Walmart is taking a simplified approach in back-to-school promotions, the company has announced, promising what it calls gimmick-free pricing for on-trend merchandise while featuring a range of licensed products including those sporting NCAA themes and associated with the pop music group One Direction.
The retailer stated that it also is introducing a Teachers Corner initiative, one that puts classroom needs in one location, bringing back Classrooms by Walmart, an online school supply and uniform list database, and providing free shipping on uniforms and school supplies purchased on Walmart.com.
“We aren’t playing games with our prices,” said Duncan Mac Naughton, executive vp/chief merchandising and marketing officer for Walmart U.S. in detailing the retailer’s initiatives. “The prices we advertise now will be the same low prices all season long.”
The company’s trend-related initiatives include the incorporation of neon colors into the back-to-school assortment, One Direction embellished school suppliers as well as items associated with the popular Duck Dynasty television show and team gear featuring a selection of NCAA décor, apparel and supplies. Walmart carries a range of collegiate products ranging from wall décor to organizational items to glassware.
The Teachers Corner provides educators with specially-priced charts and posters, along with classroom décor and organizational items. Walmart will donate up to $4.5 million through its Teachers Rewards Program, which gives 90,000 teachers across the United States reward cards that can help offset the cost of classroom expenses coming out of their own pockets.
“Teachers make such an impact on students’ lives each and every day. Going back to school shouldn’t make an impact on their wallets,” Mac Naughton said. “Teachers can feel confident that they can find what they need and want for their classrooms at Walmart for less.”