World Kitchen is continuing its relationship with Ingenious Designs’ Joy Mangano and HSN with the launch of the Corelle for Joy Precious Colours Collection, a new dinnerware assortment making its debut on the multi-channel retailer October 24.
The collection’s 16-piece set is inspired by precious gemstones and is available in 10 vibrant colors: Black Onyx, Ruby Red, Seaglass Turquoise, Yellow Gold, Amethyst Purple, Emerald Green, Sapphire Blue, Platinum Silver, Amber Orange and White Diamond.
The Precious Colours collection will be sold exclusively on HSN, HSN.com and via HSN Mobile and priced at $74.99. The collection includes a set of four dinner plates, four lunch plates, four wide-rim entree bowls and four 28-oz. soup bowls. The collection can be expanded to include, serving bowls, platters and mugs— all sold separately.
Corelle for Joy Mangano had its initial launch of dinnerware product in October 2012, where 30,000 sets sold out in four hours. In April 2013, 50,000 sets sold in less than eight hours.