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YO Rolls As Zelco Lamp Introduction

Zelco plans to feature the YO Lamp at the upcoming International Home + Housewares Show. Billed by the company as more flexible than a yoga instructor, the new product is an LED task lamp for tight spaces given a pliable arm that a user can extend out to 18 inches.

When not in use, the arm can be coiled around the disk-shaped base for easy storage, which makes it not only flexible as a yoga instructor but novel as a yo-yo as well.

The product is packaged in a clear, plastic gift box and comes in five colors: black, white, blue, fuchsia and green. Suggested retail price is $35.