Casabella has introduced a new retail display for the upcoming Super Bowl 2017, called Game Day Approved. The new display is said to highlight the main function of Casabella’s Guac-Lock, which prevents the degradation of guacamole and other dips by storing them in individual containers.
“The Game Day Approved display is eye-catching, yet simple to attract our loyal customers, and easily fits on a counter top or shelf. The display focuses on Guac-Lock as a must-have item for any Game Day party,” said Bruce Kaminstein, executive chairman of Casabella.
Guac-Lock uses a push-up mechanism that squeezes out all of the air and lifts the guacamole to the top of the container. It is made from BPA free plastic, is dishwasher safe and can be used for a variety of dips.
In the lead-up to this year’s Super Bowl on February 5, Casabella also focused its efforts on targeted media outreach. It launched themed deliveries to editors around “How to Host a Sophisticated Game Day Party,” incorporating Guac-Lock as the must-have item for Super Bowl celebrations. Casabella also partnered with Melissa’s Produce on a blogger campaign encouraging people to be as creative as possible with their guacamole recipes this Super Bowl.
The Game Day Approved display is in select Bed Bath & Beyond stores.