Philips Norelco has partnered with the “Star Wars” franchise, introducing four new special edition Star Wars inspired shavers to celebrate the December 15 release of “Star Wars: The Last Jedi.”
“Philips is excited to work with the iconic Star Wars brand to lend new design inspiration to our line of innovative shavers,” said Sasha Markovic, senior director marketing, Philips personal care, North America. “In developing this new line, we combined our advanced shaving technology, including V-Track Pro to trim even longer stubble with superior closeness and comfort, with the imagination of Star Wars. Now, you can unleash the force in shaving and be your best you.”
The new licensed Star Wars shaver lineup includes the premium series model SW9700, which features v-track pro technology. The dark side of “the force” is featured in the shaver with a red to black gradient with a hexagonal patterning and a First Order logo power button. The shaver has an MSRP of $259.99.
The glossy series model SW6700 shaver utilizes a reflex action system, which is said to offer a fast close shave by automatically recalibrating to every curve of the neck and face. The design mimics the complex nature of Poe Dameron’s X-wing fighter, including a scratched metal finishing, red stripes and a red X-wing symbol that flickers during use. It carries an MSRP of $129.99.
The model SW3700 shaver is equipped with self-sharpening, precision ComfortCut blades for a close shave, and mimics R2-D2’s mannerisms with a blinking on/off light and paneling up and down the body. It carries an MSRP of $49.99. The model SW170 shaver features self-sharpening, ComfortCut blades, which is said to glide smoothly over the skin to achieve any desired look. This series mimics the look of a Storm Trooper. It carries an MSRP of $49.99.
The Philips Norelco-Star Wars exclusive shavers are available for purchase for a limited time at Amazon, Best Buy, Target and Walmart.