In an effort to expand its global operations, iRobot has acquired Robopolis, its largest European distributor, based in Lyon, France, for a preliminary purchase price of $141 million.
According to the company, the deal will enable iRobot to capitalize in the market, driving accelerated adoption of robotic floor cleaners. The EMEA region comprised approximately 25% of iRobot’s 2016 consumer revenue and Robopolis represented nearly half of iRobot’s EMEA revenues in 2016, the company said. iRobot said the purchase will also extend its overseas control of market activities, including consistent global messaging.
“As iRobot expands globally, we are excited about the current and future opportunities in Europe,” said Colin Angle, chairman and chief executive officer of iRobot. “With the closing of this acquisition, we welcome a team that has already solidified iRobot’s market leading position in Europe and is well positioned to drive continued growth in the region.”
Led from its London office, iRobot will maintain operations in Germany, Spain, France, Belgium, Austria, the Netherlands and Portugal. The existing Robopolis management team will join iRobot. Jean-Jacques Blanc, iRobot’s vp/general manager, overseas, will lead the combined operations. Denis Guyennot, CEO of Robopolis, will remain with iRobot as a consultant to ensure a successful integration, the company said.
The acquisition is expected be finalized no later than the first quarter of 2018.