Michael Todd Beauty Expands Retail Distribution

Michael Todd Beauty, which offers sonic beauty tools and skin care products, has expanded its retail distribution channels in an effort to bring its offerings to a new range of consumers.

The company said its line will launch at Beauty Brands, a retailer that features a wide range of salon and prestige products and a full service spa and salon on site, in all 61 brick-and-mortar locations as well as its online channel. Beauty Brands will carry a curated assortment of Michael Todd Beauty tools and skin care products in a 4-foot linear space in stores, with a broader assortment available online.

Lew Hendler, co-founder and president, Michael Todd Beauty, said, “Beauty Brands is a perfect environment for our products, with its focus on excellence, value and an ongoing commitment to professional quality. Their associates and salon and spa team are incredibly knowledgeable, a real benefit for consumers and for brands like ours.”

In addition, the company will also be a part of Forever 21’s new experiential beauty boutique concept, Riley Rose. The first brick-and-mortar location opened in Glendale, CA, on September 30, and 12 additional stores will open across the U.S. by spring 2018.

Michael Friend, co-founder and svp/sales at Michael Todd Beauty, said, “Riley Rose is such a great complement to our other distribution outlets as it helps us stay in front of the next generation of beauty enthusiasts. We’ve tailored our assortment to delight this consumer, with a focus on our Soniclear Antimicrobial Sonic Cleansing Brush and our Sonicblend Antimicrobial Sonic Makeup Application brush. Both tools are offered in solid colors and fun patterns.”