Philips Norelco is supporting the men’s health organization Movember Foundation with a social media campaign.
The company is encouraging men to share photos of their Movember facial hairstyles using #RaiseYourOneBlade. For each photo shared using the hashtag, Philips Norelco will donate $5, and up to $25,000, to Movember in support of men’s health.
The Movember Foundation tackles men’s health on a global scale year round, addressing some of the biggest health issues faced by men including prostate cancer, testicular cancer, mental health and suicide prevention.
“Philips believes that there is always a way to make life better, which is why we’re excited to help support and bring attention to men’s health issues this November,” said Sasha Marković, senior director marketing, Philips personal care North America. “Movember is a great opportunity to celebrate individuality in the spirit of togetherness, and we hope our Philips Norelco OneBlade community will feel inspired to contribute to this important cause.”
The company’s OneBlade grooming tool is a new electric grooming technology designed for men with facial styles, mustaches, beards or stubble, as OneBlade trims, edges and shaves any length of hair, the company said.
The Philips Norelco OneBlade is available at Amazon, Target, Walmart and other retailers, and has a manufacturers suggested retail price of $34.99.