LG Launches ThinQ Brand To Highlight AI Initiatives

LG Electronics has created the ThinQ brand to identify its 2018 home appliances, consumer electronics and services that utilize artificial intelligence (AI).

According to the company, LG ThinQ products and services will have the ability to employ deep learning and communicate with one another, utilizing a variety of AI technologies from other partners as well as LG’s own AI technology, DeepThinQ. The brand will include products in the home environment and floor care categories such as its recently unveiled DualCool ThinQ Stand Inverter air conditioner.

LG first laid the foundation for its AI efforts at CES 2017 when it unveiled DeepThinQ technology followed by the initiative to include Wi-Fi in its entire line of premium appliances launched in 2017. Advancing the company’s innovations in AI, LG opened the Artificial Intelligence Lab in Seoul in June to tie together its AI research in technologies that recognize, deduce and learn from voice, video and sensors.

With one app, users can manage all LG appliances even when away from home. The range of WiFi-enabled appliances features voice control via the Google Assistant and Amazon Alexa. Every LG appliance with SmartThinQ technology is built on an open platform, so they work with evolving smart technologies and devices in the future, the company noted. The company said it will continue to advance SmartThinQ and expand its AI capabilities under the new LG ThinQ brand in 2018.

“Our new ThinQ platform for LG’s intelligent products is the latest way that LG is delivering innovations that make consumers’ lives easier and more enjoyable,” said David VanderWaal, vp/marketing for LG Electronics USA. “LG ThinQ enables deep learning technology and connectivity across household products, delivering even greater capabilities and convenience.”