Colgate Launches AI Powered Electric Toothbrush

Colgate has launched the Smart Electronic Toothbrush E1 with artificial intelligence, which is said to provide users with real-time feedback about their brushing habits.

Designed with the help of dentists, the toothbrush uses Bluetooth connectivity and is powered by Kolibree, a smart device company. It uses sonic vibrating technology and features real-time sensors and artificial intelligence algorithms to detect brushing effectiveness in 16 zones of the mouth. The Colgate Connect app is integrated with Apple ResearchKit and features a 3D brushing coach to create an oral care routine while encouraging better brushing habits, the company said.

“Connected health devices like the new Colgate Smart Electronic Toothbrush provide a valuable opportunity to enable people to monitor their health and wellness,” said Patricia Verduin, chief technology officer, Colgate-Palmolive Company.

In addition, Colgate and the new toothbrush use Apple ResearchKit, with the user’s permission, to crowd source tooth brushing data for better and faster future innovation, the company said.

“Our goal is simple. We want people to have their healthiest smiles by brushing their best. The first step to improving brushing is to understand consumers’ brushing habits, and Apple ResearchKit has proved to be a powerful tool for this,” said Verduin.

The Colgate Smart Electronic Toothbrush carries a suggested retail price of $99.95, and is currently exclusively available at and in select Apple Stores.