Built NY, a brand of Lifetime Brands, will showcase the expansion of its hydration lineup with new on-the-go beverageware at this year’s International Home + Housewares Show.
“We launched into the category with a glass bottle and two basic stainless steel tumblers. Those were simple and direct foundational products. In this new launch you’ll see an evolution, it’s more design driven in both the aesthetics and the functionality. We’ve raised the bar for ourselves,” John Roscoe Swartz, Built NY division president, Lifetime Brands, told HOMEWORLD BUSINESS®.
The company will launch its patent-pending PureFlow Apex tumbler. It is ideal for hot beverages, and features a patent-pending lid. The 16-ounce bottle is sized to fit in standard cup holders, and is made from BPA-free materials. It maintains cold beverages for up to 24 hours and hot beverages for eight, according to the company. It carries a manufacturers suggested retail price of $14.99.
The company will also launch its new Perfect Seal Apex and Caliber water bottles. The Apex water bottle has an ultra-modern angular silhouette that narrows as it rises to the rim.
The Apex and Caliber feature the company’s patented PerfectSeal technology, and are crafted from double wall stainless steel with a vacuum-insulated construction that helps to maintain the temperature of cold beverages for up to 24 hours and hot beverages for up to eight hours, the company said. The bottles are made from BPA-free materials, hold 18 ounces and are dishwasher safe. The Apex and Caliber water bottles have a suggested retail price of $19.99 each.
In addition, the company will also launch its Infuser water bottle, Touch coffee mug and Prospect 40-ounce sport bottle.