ThermoServ has entered the kids tabletop market with a dinnerware line aimed at parents of toddlers and small children, which it launched at this year’s International Home + Housewares Show.
“We’ve had our eye on the children’s market for several years, and we’re excited to be testing the waters in this area. There are a lot of options for plastic drinkware and dinnerware in the kid’s space, but our ability to mold in color combined with our made in America position allows us to bring a higher quality product to this market,” said Dana Dowdy, director of marketing, ThermoServ.
She added that the company seized the chance to bring fashion forward designs into the kids dining space, with colors and themes that speak to a slightly more sophisticated mom. In addition to its design focus, Dowdy noted that the company focused on durability and functionality for the new line.
The new Kids collection includes a three-piece mealtime set, which includes a plate, bowl and cup in four patterns; an easy storage divided plate with lid in four patterns; and a four-piece stackable cup set in assorted colors.
Moving forward, Dowdy said the company plans to expand the kids line, and is already adding new designs and collection pieces for 2019. “We’re excited about this market, and looking forward to where it will lead us,” she said.