A.C. Moore Upgrades E-Commerce Website

A.C. Moore Arts and Crafts has launched its completely restructured e-commerce website featuring expedited shipping throughout the U.S. and to more than 180 countries worldwide.

The redesigned ACMoore.com gives consumers the ability to browse by department or brand and to access detailed product and pricing information, as well as arts and crafts project details. The site features top selling in-store product collections across the range of products, including craft materials, home decor, toys and activities, shipped from a new, state-of-the-art 140,000 square-foot Chicago warehouse. In conjunction with the site upgrade, the company will release a completely redesigned app that provides detailed product information as well as mobile-responsive coupons and promotions.

A.C. Moore asserted that the relaunch of the e-commerce website and the app fully rounds out the company’s omnichannel offering, providing the consumer with multiple ways to engage, whether in-store, online or through the mobile app.

“The launch of e-commerce has been a key strategic goal for A.C. Moore, allowing the company to expand beyond the physical doors of our more than 140 stores across the country,” said Anthony Piperno, the company’s president. “This significant milestone ushers in a creative and innovative digital era at A.C. Moore, providing instant access to our brand 24 hours a day and accelerating the adoption of our proprietary Nicole family of products across a global audience of creative consumers.”