In a colorful promotion, Ace Hardware will give consumers the opportunity to hand-mix and name a paint hue at their local store during what it has dubbed the Neighborhood Paint Party.
Ace will put up the colors produced for a vote in its 2019 Color of the Year contest, a nationwide promotion that it will moderate on company social media channels.
The Neighborhood Paint Party will take place in participating Ace stores from 11 a.m. to 2 p.m. on March 24. The company will post the top twenty-five Color of the Year vote getters on Ace social media channels for the nationwide consumer vote starting on May 30. The color and name combination with the most votes becomes Ace’s 2019 Color of the Year, and the creator will receive a $1,000 Ace Gift Card. In addition, the top six finalists get a $250 Ace Gift Card.
“At Ace, we pride ourselves on being both a helpful and inspirational resource for those tackling paint projects by offering the colors they want, the best brands of paint, a wide selection of everything they need to complete their project, and the helpful service to get it done right,” said Julie Elrod, Ace paint business manager. “And now, for the first time, we’re giving consumers the chance to create and name Ace’s Color of the Year, which will allow us to interact with them in a whole new way, both locally and nationally. We’re excited to have our neighbors create custom colors they would want to see in their own homes.”