Adam Gregory, Senior Buyer, Merchandising, Target

The July 13, 2020, issue of HOMEWORLD BUSINESS® features the 21st annual Impact Merchants special report. Housewares suppliers, representing the categories that HomeWorld covers, once again were asked to nominate buyers and merchandisers believed to have made a significant impact during the past year.

The selection of the Impact Merchant winners is not intended as a definitive list of the best merchants in housewares retailing. Votes went to several more merchandisers than those featured. This year’s honorees represent buyers in given categories that received the majority of votes by vendors polled.

Voters were asked to give added weight to merchandising creativity, trend and marketing astuteness, attention to detail, openness to risk, flexibility, relationship building and the ability to deliver a profitable program for both the vendors and retailer while providing value to consumers. One thing this year’s Impact Merchants share is a vote of respect by their vendors. In today’s unpredictable retail environment, that vote really counts.

Adam Gregory, Senior Buyer, Merchandising, Target

In the midst of a roiling market, Target has done pretty well for itself this year, one in which it has made renewed efforts in storage, and Adam Gregory has been an important part of the effort.

Target has, for a long time, explored how it can maximize the storage category in its stores, going well beyond simple tubs and shelving. The company has introduced everything from the most basic stow-away merchandise to closet systems, and has given consumers a low-cost alternative to the more elaborate variations on similar goods found in specialty retailers.

In store, Target has given storage the space and variety necessary to establish itself as a value-focused destination for the category. Online, Target enhances its selection. The materials that it offers in storage products range from acacia wood to resin to woven fibers, and give consumers wide ranging options in style as well as function. On its website, Target offers storage products across a range of departments. How Target presents its storage products across categories not only gives consumers a sense of how much it can offer but also the ability to shop efficiently, further underscoring its commitment to the category.

As a contributor to Target storage operations, one vendor noted, Gregory has been consistently professional in his dealings and works with his vendor partners on terms of respect. He is collaborative and provides exceptional feedback. His product knowledge is excellent as is his understanding of factors such as market dynamics, consumer purchases and how the retail market behaves as well as how segmentation and trends influence it.

The long-time Target buyer has the goods and knowledge to claim the designation Impact Merchant. —Mike Duff

2020 HomeWorld Business Impact Merchants (click on name for profile):

Jay Cunningham, T.J. Maxx/Marshalls

Adam Gregory, Target

Karen Rapier, Walmart

Elena Weckerle, Ulta Beauty

Ryan Yarnell, Meijer

Deb Danielson, Target

Sarah Dipietro, Macy’s

Jeff Branz, Wayfair

Taylor Martinez, Costco

Rachel Tsupros, Wayfair

Korey Reed, Walmart

Susette Johnson, AAFES

Becky Blake, Walmart

Gretchen Dexter, Everything Kitchens

David LeClair, Staples