Adam Gregory, Target, Senior Buyer of Storage and Utility, Omnichannel

The July 22 issue of HOMEWORLD BUSINESS® features the 20th annual Impact Merchants special report. Housewares suppliers, representing the categories that HomeWorld covers, once again were asked to nominate buyers and merchandisers believed to have made a significant impact during the past year.

The selection of the Impact Merchant winners is not intended as a definitive list of the best merchants in housewares retailing. Votes went to several more merchandisers than those featured. This year’s honorees represent buyers in given categories that received the majority of votes by vendors polled.

Voters were asked to give added weight to merchandising creativity, trend and marketing astuteness, attention to detail, openness to risk, flexibility, relationship building and the ability to deliver a profitable program for both the vendors and retailer while providing value to consumers. One thing this year’s Impact Merchants share is a vote of respect by their vendors. In today’s unpredictable retail environment, that vote really counts.

Adam Gregory, Target, Senior Buyer of Storage and Utility, Omnichannel

Target has been making big changes in its stores over the past few quarters, with significant reconfiguration of sales floors in an initiative that has made storage a key part of the in-store and online business.

As that has proceeded, one vendor said Gregory has had a strong vision as he works through legacy approaches in the category and kept it moving forward.

As he was nominated as an Impact Merchant, Gregory had been proceeding through a change in approach to the storage and home organization category at Target that has seen it go along lines relatively consistent with its competitors to one where the company has devoted space and merchandising expertise to become more of a whole-home solution to consumers. The need is profound as consumers do more home entertaining while, at the same time, becoming more inclined to seasonal home decoration. In that case, they need sources of storage help on a regular basis, which provides opportunity to retailers they shop regularly to fill in with help as needed.

Gregory has been in a position to build on a consumer trend, and Target has responded with a broader assortment that combines general and specialized storage ranging from tubs to closet products.

Gregory is a Target veteran who has made his mark at retail over the years. With over 11 years experience with the retailer, including store, logistics and even food operations, he has helped Target develop a pronounced presence in the storage category, providing consumers with affordable alternatives that can suit their storage needs.

2019 HomeWorld Business Impact Merchants (click on name for profile):

Debbie Hom, Pottery Barn

Cindy Koller Villari, Macy’s

Wendy Altamura, Wegmans

Deb Danielson, Target

Desirae Montgomery, Costco

Sunipa Kreuzer, Crate & Barrel

Adam Gregory, Target

Mark Callahan, QVC

Angela Skogen, Cooks On Main

Brandi Stone, H-E-B

Chrissie Puchta, Wayfair

Carolyn Feuer, Office Depot

Steven D’Iorio, HomeGoods

Jeremy Couey, Walmart

Czarina Tse, CVS

Kristin Bates-Ashton, Costco

John Jansen, Southeastern Grocers

Dan Willman, Best Buy

Leah Postema, Meijer

Gillian McDonald, BJ’s Wholesale Club