Cyber Monday 2015 is poised to be the biggest online shopping day ever, according to preliminary figures from Adobe that were released late Monday.
Adobe said a total of $2.98 billion was spent online Monday, November 30, an increase of 12% over 2014. From Thanksgiving Day through Cyber Monday, online sales hit $11 billion, a 15% increase year-over-year.
Brick-and-click retailers saw the strongest growth in sales year-over-year with an 18% increase in sales, reversing the trend of Cyber Monday being an online-only retailer day, Adobe said.
“Online traffic was so astronomical that several retailers experienced temporary outages and slow checkouts, but that didn’t stall consumer spending,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “Dallas-Fort Worth, Chicago and Los Angeles were the largest metropolitan areas with the highest online sales growth between Thanksgiving and Sunday.”
Smartphones and tablets continued to drive sales on Cyber Monday. Mobile accounted for 49% of shopping visits (38% smartphones, 11% tablets), resulting in 28% of online sales (17% smartphones, 11% tablets). More than $514 million in sales were attributed to mobile, including $313 million from smartphones ($205 million iPhones, $107 million Android) and $201 million from tablets ($170 million iPad, $28 million Android).
Adobe said its report is based on the analysis of aggregated and anonymous data of more than 125 million visits to 4,500 retail websites on Cyber Monday and uses the company’s predictive model to forecast the remaining hours of the day.