Ahold Delhaize has appointed Selma Postma to the role of brand president of Peapod, effective January 1, 2019.
She joins the Peapod brand after a career of almost two decades at Albert Heijn, a leading food retailer in the Netherlands and one of Ahold Delhaize’s local brands. Since 2014, Postma was general manager of Albert Heijn online, where she helped to accelerate online sales to more than 20% annually.
Frans Muller, president and CEO of Ahold Delhaize, said, “I’m very excited to see Selma take up this important role at Peapod, one of our great local brands and the leading U.S. online grocer, as we are stepping up efforts to further accelerate U.S. ecommerce growth. Her deep knowledge of food retail and online expertise make Selma the right person to lead Peapod into the next phase. Selma’s appointment is a testimonial to the deep talent pool within Ahold Delhaize and it shows how we can share best practices and knowledge across the group.”