Ahold Delhaize has appointed Farhan Siddiqi as chief digital officer and member of the executive committee, effective January 28.
In this role, Siddiqi will drive digital transformation and innovation across Ahold Delhaize’s local brands, focusing on loyalty, data analytics and personalization.
He joins Ahold Delhaize from McDonald’s where he most recently served as chief digital officer and led the restaurant chain’s digital transformation, including the launch of mobile commerce in 20,000 restaurants, a new mobile app and the upgrade of self-service ordering kiosks. He was also responsible for data analytics and extending customer relationship management capabilities. Prior to this, he held several key leadership positions within Bank of America, Target and General Electric.
Frans Muller, president and CEO of Ahold Delhaize, said, “I’m thrilled to welcome Farhan to Ahold Delhaize. With his knowledge of the digital customer experience in a wide variety of industries, he will help further accelerate Ahold Delhaize’s digital transformation, a key element in our Leading Together strategy. Farhan will drive best practice sharing in digital and ecommerce across our great local brands while leveraging our global scale.”