Albertsons Companies has promoted Tamara Pattison to svp/digital marketing and e-commerce, which includes all aspects of shopper marketing, digital marketing, loyalty and rewards, and e-commerce.
Pattison most recently served the company as gvp/digital, loyalty and customer analytics, and has been with the company for 10 years.
“While retail has always moved fast, today’s landscape of digital media and customer preferences is evolving at a particularly phenomenal pace. The ability to interpret and predict trends is no longer a periodic practice. It’s day by day,” said Shane Sampson, evp/chief marketing and merchandising officer, Albertsons. “Tamara’s background in shopping trends and loyalty make her uniquely qualified to position us as a leader in digital marketing and e-commerce.”
In addition, Albertsons stated that Mark Panzer, who was named the company’s svp/pharmacy, health and wellness in 2015, has accepted the additional responsibility of leading general merchandise and health and beauty aids.
“Health and wellness reaches well beyond the pharmacy and further into a traditional grocery store,” said Panzer. “As customers move to take more control of their health care, retailers need to pivot quickly to support their diverse needs. Our teams understand their customers’ needs better than anyone in the business, and by combining our pharmacy, health and wellness, general merchandise and health and beauty aid teams, we’ll be well positioned to serve our customers across our diverse market areas.”