Albertsons Partners With Microsoft To Enhance Customer Experience

Albertsons is using cloud solutions from Microsoft Corp., including Microsoft Azure and Microsoft 365, to provide customers and employees new experiences.

Plans called for the companies to leverage Azure and Azure AI and other Microsoft cognitive services to eliminate friction customers experience at the grocery store, such as missing products, longer-than-usual waits at service counters and checkout lines. For store managers and associates, the microsoft products can help address out-of-stocks and misplaced products.

Already, the companies asserted, fuel stops are faster with Albertsons’ new One Touch Fuel app, which eliminates pump prompts and saves an average of at least 90 seconds during a fuel-up. The app allows customers to pay for fuel, claim rewards and activate pumps with a tap of the phone.

“We are reimagining the future to serve customers in a way they want to interact with us across all channels,” said Anuj Dhanda, Albertsons evp and CIO. “Our partnership has already produced an innovative way to save time at the gas pump. Microsoft’s strengths in cognitive technologies, artificial intelligence and data science applied at scale at Albertsons will transform the customer experience in our stores and digitally.”