Albertsons To Expand Assortment With Online Marketplace

Albertsons has initiated a general registration for the company’s soon-to-be-launched digital marketplace, which will allow participating vendors to direct ship Albertsons customers.

According to Albertsons, the marketplace function will provide customers with a means to track down and buy hard-to-find products, and to quickly discover new items and initiatives that suit their tastes and lifestyles. Via the marketplace, vendors will get additional visibility for their products, while Albertson’s will obtain more proprietary data on customer preferences and shopping priorities.

“At Albertsons Companies, we have always prided ourselves on our wide assortment,” said Narayan Iyengar, Albertsons svp/digital marketing and e-commerce. “This offering takes our assortment size to the next level by making the aisle practically infinite. This is another example of the rapid strides we are making on building digital capabilities that serve our customers, and shows our determination to play a prominent role in the digital food and wellness eco system.”