Aldi is expanding its California footprint from zero to 25 stores in less than three months with the grand opening of seven new locations in San Diego, Kern and Imperial counties on May 19.
The discount grocer, which also does a significant home furnishings and housewares business on a permanent and promotional basis, plans to have about 45 California stores in operation by the end of 2016, and more than 2,000 stores nationwide by the end of 2018.
Aldi opened its first California stores on March 24. The initial expansion in the Golden State focuses on the Southland region including stores located in San Diego, Imperial County east of San Diego, Orange County, Los Angeles County and Kern County northeast of Los Angeles and centered on Bakersfield.
Each new Aldi location will host a four-day grand opening event that begins May 19 at 8:45 a.m., with an official ribbon-cutting ceremony. The first 100 shoppers through the doors at each store will receive golden tickets redeemable for an Aldi gift certificate of various values. All shoppers can enter an on-site sweepstakes for a chance to win free produce for a year. Additionally, shoppers who visit the new stores from May 19 through 22 will receive a complimentary Aldi reusable eco-bag.
“We are thrilled with the overwhelmingly positive welcome we’ve received from California shoppers who are experiencing our premium, high-quality groceries at everyday low prices for the first time,” said Gordon Nesbit, Moreno Valley division vp for Aldi. “With our May 19 grand openings, Aldi will be available in cities across Southern California, from Kern to San Diego counties, offering the best of customers’ weekly must-haves like fresh produce and organics, dairy, gluten-free foods, USDA Choice beef, and bakery items priced up to 50% less than other grocery stores.”
Aldi operates more than 1,500 stores in 33 states.