Aldi Named Value Leader In Market Force Study

For the 10th consecutive year, Aldi has been named Value Leader in the Market Force Information Grocery Benchmark Study, which surveys thousands of shoppers across the U.S. about their grocery buying preferences.

In addition to earning the top spot for value in 2020, Aldi private label brands were named the most popular among U.S. consumers, the company noted.

Aldi pointed out that, in addition to the top value ranking in the Market Force study, the company has been price leader for three years running in the Dunnhumby Retailer Preference Index Report, Grocery Edition.

“Ten years at the top is validation of our commitment to offering customers the lowest possible prices on their grocery needs, every single day, and that will never change,” said Jason Hart, CEO of Aldi U.S. “Customers have always counted on us for our low prices, and we’re thrilled to also be recognized as the nation’s most preferred private label brand.”