Alessi is opening its new corporate offices and showroom at Forty One Madison. The company is making a soft debut at next month’s fall New York Tabletop Market, to be held October 17 to 20.
“We chose Forty One Madison because of its audience that is a perfect mix of department stores, art de la table stores, interior designers, hotels and restaurants, plus its proximity to other great brands,” said Paolo Cravedi, managing director, Alessi North America.
At the market, attendees can view the brand’s display in Forty One Madison’s new lobby vitrines and preview a work-in-progress or “pop up” showroom on the eighth floor.
According to the company, the new space will provide an opportunity for Alessi to work directly with designers for both residential and commercial projects and to increase brand awareness to retailers. The front of the showroom will have the Alessi brand merchandised in an interactive way to demonstrate how new and iconic collections can work together.
“We are pleased to welcome Alessi to Forty One Madison. This U.S. headquarters and flagship showroom overlooking Madison Square Park will be a beautiful, modern, and functional space to showcase their iconic collections,” said Laurie Burns, svp/director, Forty One Madison. “Visitors including interior designers, retailers, and the hospitality industry will be able to view the existing collections, as well as product introductions by Alessi at shows and year-round.”