Alessi Adds Aroma Diffuser Collection

NEW YORK— Marking the company’s entrance into the home environment category, Alessi has launched a new collection of fragrances and aroma diffusers.

The Five Seasons by Marcel Wanders is a collection of aroma diffusers and scents representative of the seasons with an additional fifth season meant to represent mystery.

“The Five Seasons collection offers a multi-sensorial experience; it’s like an expanded perception of the object,” Carlo Gasparini, design manager for Alessi, told HOMEWORLD BUSINESS®.

“We believe that a perfume has to be seen as part of the interior design and therefore, being Alessi and an explorer of the domestic landscape, we think that the typology of fragrance adds completeness to our catalog, opening up new interesting creative paths,” he said.

Gasparini added that the company believes “the home fragrance culture and its relative market are mature to desire a step forward in the trajectory of design: the invisible qualities and complexities of perfume deserve an equally beautiful material translation.”

The collection includes a leaf fragrance diffuser and lava stone fragrance diffuser. The five scents include: Brrr (Winter); Ahhh (Spring); Hmm (Summer); Grrr (Autumn); and the fifth season called Shhh.

The diffuser is sold together with a 5-ounce bottle of essence.