Alessi has partnered with RED and the AIDS awareness organization’s “Eat(RED) Drink(RED)” Save Lives campaign.
Beginning June 1, Alessi is launching nine RED special edition product items and through the sale of each product, up to 10% of the retail price will be donated directly to RED and its global fund to fight AIDS.
Alessi has developed a website, alessi.com/red, where customers can purchase the dedicated Alessi-RED items. Products will also be available in the Alessi retail stores and through red.org.
Included in the product offerings are a limited edition Anna G. and Alessandro M. corkscrew.
The company will also be recognizing the partnership with multiple events throughout the year at their retail locations, and will be recognizing the promotion with the social media handles: #AlessiRED and #86AIDS.