Alibaba’s U.S. Shopping Site, 11 Main, Releases Mobile App

Chinese e-commerce giant Alibaba is taking its U.S.-marketplace shopping platform, 11Main.com, to a new level with the a mobile app designed to engage shoppers on the go.

11 Main, which launched at www.11main.com in June, invites independent merchants and boutique owners to list their products on its site so consumers can browse and shop. The site hosts a number of categories from housewares to clothing to sporting equipment, and consumers shopping on the site get the experience of browsing “Main Street”-type stores’ merchandise from across the U.S. The company said that it will maintain the feel of the website, noting that shop owners are able to showcase their individuality and tell the stories behind their shops and products through the application’s design. 

“Shoppers are increasingly turning to mobile applications to discover new shops and products,” said Mike Effle, president and general manager at 11 Main. “By providing consumers with a great mobile shopping experience on multiple platforms, we’re able to help our shop owners reach today’s mobile shopper in ways that were previously beyond their resources.”

The app is available for Apple and Android devices, and an iPad app is expected to launch this year, the company said. The app is inclusive of all offerings on the company’s 11 Main website, which the company said is close to one million products from thousands of merchants.

Shoppers on 11 Main can use Apple Pay and other types of payments, including typing in a credit card number.