All-Clad has launched new packaging for its collections. The new look is designed to engage and inspire contemporary consumers with a fresh look, the company said.
“All-Clad continuously seeks to appeal to its ever-changing consumer base and drive brand engagement,” said Jennifer Lucas, director of All-Clad Cookware. “Our new packaging helps consumers choose the All-Clad collection that best fits their needs and guides them through their cooking journey.”
In addition, All-Clad renamed its classic stainless steel collection. The cookware will now be known as D3 Stainless. The line will still feature the traditional tri-ply construction of aluminum and stainless steel but its name will be consistent with the company’s other collections.